Brand

Brand assets & guidelines

Please use these approved assets as provided. Following these guidelines keeps the Prune identity consistent and protects the marks.

The logo

Prune

The mark is a sprout inside a circle, paired with the Prune wordmark set in Newsreader. Use the supplied files; do not recreate or typeset the wordmark yourself.

Core colors

Black Plum

#3D2038

Mulberry

#7A3D5F

Cream

#F6F2EE

Sage

#9BA88D

Please do

✓Keep clear space around the logo of at least the height of the mark.
✓Maintain a minimum width so the wordmark stays legible.
✓Use the reversed logo on dark or busy backgrounds.
✓Use approved color and monochrome variants only.

Please don't

✕Recolor, restyle, or apply effects to the logo.
✕Rotate, stretch, or distort the mark or wordmark.
✕Combine Prune marks with other logos or imply partnership.
✕Use the marks in a competing product or in a misleading way.

Trademark & permissions

"Prune" and the Prune logo are marks of Prune. Use of the marks does not transfer any rights, and all rights are reserved. For uses not covered by these guidelines, request permission through the contact form. Final licensing terms accompany the released asset package.